Ingrid – July 24, 2017

This has been such an exciting year at The Danish Home, celebrating our 125th anniversary with four major events! As a descendant of Olivia Rose, one of The Danish Home’s founders, I have been involved in planning them, along with so many other volunteers. (Read about our great volunteer base in the Chicago Tribune!) I’ve been so focused on these events, the next of which is coming soon on August 10, I’ve almost forgotten about the The Danish Home Sweepstakes offered as part of “The Spirit of 125”!

Our Hope Chest readers are so faithful – thousands read this blog every week! – and we want to hear from them, too. The Danish Home Sweepstakes presents a chance to share with everyone your favorite recipes, stories, traditions, photos, and more. Maybe you have a special way to bring some hygge into your life. Let us know! Click here to find out how to enter.

Is there a special way you like to bring some hygge into your life? Share it in The Danish Home Sweepstakes!

Is there a special way you like to bring some hygge into your life? Share it in The Danish Home Sweepstakes!

What do you get in return, aside from enriching our Danish Home community even further? A chance to win $500 or tickets to either the “Cuisine and Spirits” night on August 10 or “Lillejuleaften” on December 9! Select entries will also be featured here on our Hope Chest blog.

The subject of sweepstakes makes me wonder how such a thing ever got started. I remember my parents always hoping Ed McMahon would show up on our doorstep with a huge check from the Publishers Clearing House Sweepstakes. Funny thing is, I don’t think they ever really entered those sweepstakes, but it was fun for me as a kid to imagine Johnny Carson’s sidekick at our house just the same.

Sweepstakes such as the Publishers Clearing House Sweepstakes became popular in America in the 1960s.

Sweepstake opportunities such as the Publishers Clearing House Sweepstakes became popular in America in the 1960s.

I did a little research and found that sweepstakes became common in America in the 1950s, when advertisers figured out that consumers responded very well to free prizes associated with certain products. Sweepstakes were also a much more affordable marketing strategy than expensive print, radio or TV ads.

It wasn’t until the 1960s that the famous Publishers Clearing House Sweepstakes came into being, after Reader’s Digest had huge success with a sweepstakes offer in 1963. Today, the Digital Age has taken the headache out of sweepstakes, replacing all the time-consuming forms, rules, hand-written address cards and postage with a few clicks and a “submit” button. The Danish Homes Sweepstakes are just that easy, too!

I was also curious to know if sweepstakes are popular in Denmark, too. Turns out there’s a Danish Architecture sweepstakes opportunity that takes winners through thousands of years of architectural history, from Viking longhouses to modern buildings designed by the world-famous architects of Denmark. There was also a “Danish Girl” sweepstakes last year, based on the movie of the same name, for a five-night stay for two in Copenhagen. I wonder who the lucky recipients were.

The Hope Chest readers could be lucky, too. Don’t be like my parents, who never had a chance at Ed McMahon’s prize because they never entered the contest. Enter the “Spirit of 125” Sweepstakes today!