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Ingrid – November 26, 2018

In the spirit of Thanksgiving, I’m grateful to be writing this blog because it’s giving me a break from my Cyber Monday shopping! I’ve never had the stomach for Black Friday mall hauls, but sitting at my laptop shopping for online deals in the comfort of my own apartment is actually pretty sweet. Yet, even that grows tiresome. Who really has the best price on that mixer I want? Which online coupon or code will garner the most savings?

Crowds of people in a big city wait in lines with shopping bags on Black Friday.

Black Friday is one of two days consumers can grab all they can for less. Cyber Monday is the other.

Over the holiday weekend, I grumbled about the imbalance of only one day for giving thanks and two for getting deals. My roommate Lindsay gave me her best “Were you born yesterday?” look and promptly reminded me of Giving Tuesday.

Celebrated on the Tuesday after Thanksgiving (this year on November 27), this day was established in 2012 by the 92nd Street Y and the United Nations Foundation in order to dedicate one day solely to generosity. Many other big-name companies quickly joined in, followed by several more in 2013. The first announcement of Giving Tuesday was made on Mashable, a tech site. Digital technology made it infinitely easier to spread the good word across the world, and spread it did. In 2016, $180 million was donated online on Giving Tuesday in the U.S. alone. That amount stands to be higher this year.

Feeling a little foolish and under-informed after Lindsay set me straight, I nevertheless began my search for beneficiaries of the generosity I want to be part of tomorrow. The quest was almost as exhausting as shopping for deals. Then it hit me: The Danish Home!

A younger woman has her arm around an old woman in a chair.

Donations to The Danish Home support capital improvements, enhanced programming, and the charitable care that older adults have received for the past 127 years.

Having attended the home’s wonderful “Cuisine and Corks” annual benefit in September, I am aware of the many reasons there are to support The Danish Home. The home’s “Our Future in Focus” capital campaign seeks to raise $10.5 million for physical improvements to the building, enhanced programming, and charitable care. Outside of the campaign, The Danish Home Foundation is the ongoing fundraising arm of The Danish Home. The Foundation is particularly important, given that the home receives no federal or state funds.

I don’t know why it didn’t come to me right away that The Danish Home is my first choice of a dot org recipient, especially since I visit Farfar (Lindsay’s grandfather) there so often, AND my great-great-great-grandmother Olivia Rose is a founder of The Danish Home.

Regardless, I went to the home’s site (where you are now) and discovered that I could very easily contribute safely and securely online. You can, too, by clicking here.

I imagine my “GiGi” – the nickname I call my great-great-great-grandmother…all those G’s! – would be very proud of my generosity. While I am a millennial, and those of my generation are sometimes accused of being too wrapped up in ourselves, research shows that we are actually quite giving.

Well, it’s time for me to return to my cyber shopping, but it sure felt good to write about giving to others for an hour or so. And tomorrow, the giving itself will feel even better.